Guide 15 / 50 · Search & visibility
What to Put on a Personal Website That Represents You Well
A personal website can give others one clear, current source for who you are and what you do. It works best when it is specific and verifiable.
Lead with a useful introduction
State your name, current role, areas of work, and intended audience in plain language. A reader should understand the page without decoding a slogan. Use a consistent portrait or visual identity only if you are comfortable with the exposure.
Show substance
Add a concise biography, selected work, publications, talks, or projects with dates and working links. Explain your contribution rather than relying on unexplained logos or superlatives. If you have no reason to publish a personal detail, leave it out.
Make trust and maintenance visible
Include a clear way to contact you or your office, an appropriate privacy notice, and links to current professional profiles. Review the site after role changes. A neglected site with old claims can become another inaccurate search result.
Keep the page useful to strangers
Ask a colleague outside your field to read the home page for thirty seconds. Can they name your present role, understand the work, and find a reliable contact route? If not, improve the language and navigation before adding more pages or decorative claims.
Take action
A practical checklist
- State your present role and work in the first screen.
- Add selected projects with dates and your actual contribution.
- Use a current portrait only with appropriate permission.
- Provide an office or managed contact route rather than unnecessary private details.
- Assign an owner and date for future updates.
Illustrative example
How this can play out
A personal site says someone is 'a visionary global leader' but gives no role, project or contact information. Replacing the slogan with a clear introduction, two documented projects and a current organisation link helps a stranger understand the work and verify it.
This is a hypothetical illustration, not a client case or a claimed FAMA Bureau result.
Questions people ask
Questions and limits
Do I need a blog on my personal website?
Only if you have useful work to publish and time to maintain it. An accurate evergreen profile can be stronger than an abandoned blog.
Should I publish my personal phone number?
Usually an office email or contact form is enough for professional enquiries. Consider privacy before exposing personal details.
In brief
A strong personal site is an owned source of accurate context, not a page of unsupported praise.
Official guidance
These guides provide general information. Publisher, platform, search-engine and legal decisions depend on the facts of each matter. Where legal advice is needed, consult a qualified independent professional.
A private next step
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